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by colorofchange Color of Change launched The Pedestal Project in response to the 2020 racial justice movement in America, replacing removed Confederate statues with AR statues of Black Civil Rights activists. Led by an AR experience featuring figures like John Lewis and Alicia Garza, the campaign aimed to reshape historical narratives and promote racial justice. Launched during Black History Month, it garnered 600 million impressions globally, a 200% increase in website traffic for Color of Change, and achieved 50,000 signatures on an online petition, with 96% positive sentiment in February. Read more: This AR Project Replaces Confederate Statues With Racial Justice Leaders & Color Of Change's Innovative AR Experience Powers Racial Justice