Augmented Reality is the technology of the future, accessible to everyone today.
Each and every person who owns a smartphone can access thousands of immersive experiences called AR Filters, which unlocked a new form of content creation and became an ad format, both on social media platforms and standalone web or in-app solutions (WebAR).
Brands using AR filters on platforms like Instagram, TikTok or Snapchat report increased interaction and prolonged engagement compared to traditional posts.
AR filters enhance brand visibility and recognition. Studies show that users engage with AR content longer than static content, leading to better brand recall and awareness.
By allowing users to virtually try products through filters, or creating added-value through AR, companies have experienced higher conversion rates as users are more likely to make a purchase after interacting with the product virtually.
When users interact with a unique or entertaining filter, they tend to share it with friends, amplifying the brand's reach organically.
User-generated Content (UGC)
Users enjoy creating content using these filters, which can further boost a brand's visibility as users share their experiences with the filters totally organically.
Marketers can gather analytics on user behavior, such as how long users engage with a filter, demographic information, and more, aiding in refining future marketing strategies.