Augmented Reality is the technology of the future, accessible to everyone today.
Each and every person who owns a smartphone can access thousands of immersive experiences called AR Filters, which unlocked a new form of content creation and became an ad format, both on social media platforms and standalone web or in-app solutions (WebAR).
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Engagement Rates
Brands using AR filters on platforms like Instagram, TikTok or Snapchat report increased interaction and prolonged engagement compared to traditional posts.
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Brand Awareness
AR filters enhance brand visibility and recognition. Studies show that users engage with AR content longer than static content, leading to better brand recall and awareness.
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Conversion Rates
By allowing users to virtually try products through filters, or creating added-value through AR, companies have experienced higher conversion rates as users are more likely to make a purchase after interacting with the product virtually.
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Social Sharing
When users interact with a unique or entertaining filter, they tend to share it with friends, amplifying the brand's reach organically.
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User-generated Content (UGC)
Users enjoy creating content using these filters, which can further boost a brand's visibility as users share their experiences with the filters totally organically.
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Data Insights
Marketers can gather analytics on user behavior, such as how long users engage with a filter, demographic information, and more, aiding in refining future marketing strategies.