by Lionsgate


Entertainment company Lionsgate is the first brand to run a Context Card alongside a lens. The company is attaching a Context Card to a lens it is running on Monday for its upcoming film “Wonder”. The lens celebrates “World Kindness Day,” and if users swipe up on the Context Card, it leads to a URL where they can insert their location, view screening times and purchase tickets.


Read More: Business Insider. Snapchat’s latest feature converts its lenses and filters into shopping vehicles — and fixes its biggest flaw to date