by 20th Century Fox
Together, 20th Century Fox and Snapchat engineered the next stage in the evolution of Lenses with the first Lens Takeover. The two partners developed and deployed nine different Lenses that featured iconic mutants from the X-Men universe. The Lenses, all deployed on the same day, transformed Snapchatters into the likes of Cyclops, Mystique, and Storm — replete with mutant powers and costumes. Outside of the X-Men Lenses, no other Lenses were available to Snapchatters on campaign day.
Read more: Snapchat Success Stories. X-Men Apocalypse