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Wilkinson Sword

by The Social Partners

 

To reach that all-important 18-to-35 demographic, Wilkinson Sword also created a Snapchat filter in partnership with its agency Social Partners. The overlay, which shaved users’ beards into different facial styles using a fencing sabre, took about four weeks to execute.

 

Read More: Digiday. How Wilkinson Sword wants to ‘cut through’ on social

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