Westworld

by HBO

 

For the show’s premiere on April 22, HBO and Kilter are partnering with Snapchat for Westworld-themed lenses—a world lens and a selfie lens—that includes “a bit of new tech from Snapchat,” according to Sabrina Caluori, svp of digital media and marketing at HBO. The selfie lens will let users include their name, a first for Snapchat, Caluori said.

 

Read more: Adweek. How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld