Back Valerian Become a part of #Valerian with today's Snapchat Lens and don't forget to watch the new trailer! https://t.co/xYw8J1CUmC pic.twitter.com/w4MWRWy99i— Valerian Movie (@ValerianMovie) March 31, 2017 by Valerian Movie As a part of their promotion strategy creators of Valerian decided to create an AR effect to encourage its users to watch the new trailer. It allowed the audience to put on a spacesuit and get familiar with adorable alien! Tags: #AR#brand#lens#movie#snapchat#valerian