The Gatorade Dunk

by VML


The Gatorade dunk—or “shower” or “bath,” depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on Snapchat, showing an animated GIF of tennis star Serena Williams getting virtually doused.


Read More: Adweek. Check Out Gatorade’s Super Bowl Snapchat Ad With Serena Williams