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The Edge of Beauty

by institute_digital_fashion
ODF reimagined the @RoyalSalute x @RichardQuinn experience, rooting in a shared desire to elevate their craft beyond expectation. This AR was built to champion the work and bring it into the hands and homes of the masses.

Housed on Instagram, the AR moment delivers a new way to look at fashion weeks. Opening up the discourse surrounding the future of fashion, IoDF are providing insights into how brands can adapt, become more conscious of their levels of sustainability and push for further innovation – democratising the wider fashion landscape.

Feel inspired? Contact us to discuss your next AR steps