by STX Entertainment
For the January 2017 release of its new movie, The Bye Bye Man, STX Entertainment looked to generate awareness and watch intent among its intended audience of Snapchatters age 13 to 24, and drive ticket sales for the film’s opening weekend. They hoped to do so with fun and interactive ad products that encouraged people to engage and share with friends.
Read More: Snapchat. How Snapchat drove box office sales for The Bye Bye Man
