Want to visit Joyce Byers’ creepy living room? Just open Snapchat. To promote the second season of the sci-fi hit Stranger Things, Netflix created a sponsored world lens within the app that takes users inside the show’s eerie world. Using the app’s rear-facing camera, consumers can tap on the screen to play around with the lens. According to Snapchat, the campaign is the first use of a “portal” lens that puts consumers in the middle of an augmented reality experience. For example, tapping the bookshelf in the room causes books to fall. Touching the hole in the wall causes a scary arm to pop out and the string of lights turn on when tapped.
Read more: Adweek. Netflix’s Immersive Stranger Things Snapchat Lens Transports You to Joyce Byers’ Eerie Living Room, HAUS. Netflix, Stranger Things, Mashable. Snapchat and Netflix launch ‘Stranger Things’ AR experience and filter