Rimmel London

by Holition

“The Coty-owned brand launched interactive filters on Facebook’s new Camera Effects platform. In Facebook’s in-app camera, users say “wow” to cycle through four different Rimmel eyeliner looks on their faces. They can then take a photo of their favorite style and share it to Facebook Stories.”

 

Read More: Rimmel London uses Facebook’s Camera Effects to grow the audience for its AR ‘try-on’ concept