by Puma
Puma partnered with Snapchat to drive awareness and generate fun nostalgia for their iconic & classic Puma Suede shoe. The brand launched a multi-product campaign centred around a AR Lens experience that allowed Snapchatters to try-on both the icon suede sneakers and the Puma tracksuits. The Snap Ad and Commercials creative highlighted the iconic Puma Suede colourways in the wild with talent.
Read more: Puma Leverages a Multi-Product Strategy to Drive Purchase Intent with Original Brand Advocates and the Next Generation
