Peanuts Movie

by Peanuts Movie


On Saturday, Snapchat users who use the Lens feature to take a picture or video of themselves will see a filter marked as sponsored from the film to celebrate Halloween. Clicking on the icon will overlay images of Peanuts characters Snoopy and Woodstock around the selfie while the show’s theme song plays. According to Snapchat, “an endless stream of candy corn” will pour out of the mouths of pictures that use the filter, similar to its popular vomiting rainbow feature.


Read more: Digiday. ‘The Peanuts Movie’ is the first brand to buy Snapchat’s sponsored selfie lens

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