by Havas and StudioCanal

Users can adopt Paddington’s hat and duffle coat, creating sharable content such as images and videos in a way many studios are embracing, albeit varying between Facebook and its rival Snapchat.

Jamie McHale, digital marketing manager at StudioCanal, said: “Paddington is loved by kids, their parents and grandparents, and Facebook’s Augmented Reality camera allows us to make the story come alive for children of all ages.

Read More: The Drum. Paddington 2 embraces Facebook masks in promo push