No Fear Challenge

by hm
This autumn 2021, H&M’s collaborating with No Fear: an American lifestyle brand founded in 1989, reaching its peak in popularity around mid ’90s and early 2000s. On 14 October 2021, No Fear is back for a revival with a skate-inspired streetwear collection featuring pieces co-created with The Skate Kitchen.

Feel inspired? Contact us to discuss your next AR steps