by 2K
Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.
Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters
