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MTV: Moon Person

by MTV
 
 
The effect places users’ heads into a space helmet, while a clock at the top of the screen counts down to Sunday’s show, as a Moon Person trophy floats by. The Camera Effects Platform is Facebook’s answer to augmented reality and the social network is working closely with a handful of agencies and brands to create the first crop of AR ads.
 
Read more: Adweek. MTV Is Using Snapchat, Holograms and Augmented Reality to Drive Tune-Ins for the VMA

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