by NBC Universal & Snapchat

Minions are on the loose in Universal Studios and 30 Rockefeller Plaza. NBC Universal and Illumination partnered with Snapchat, to bring the Minions to life in AR.




Read More: The Variety. ‘Despicable Me 3’ is early adopter of sponsored Snapchat World Lenses

The Variety. Minions Mob Snapchat in ‘Despicable Me 3’ Augmented-Reality Promo