Michael Kors Access

by Michael Kors


Michael Kors launched their campaign with an audience-targeted Lens to drive awareness for the product and showcase the features of the Michael Kors Access smartwatch. The Lens brought users into multiple city-centric scenarios that could be enhanced with different functions of the smartwatch in real life.


Read more: Snapchat Success Stories. Michael Kors smartwatch saw +29 pt lift in Product Awareness

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