Michael Kors Access

by Michael Kors

 

Michael Kors launched their campaign with an audience-targeted Lens to drive awareness for the product and showcase the features of the Michael Kors Access smartwatch. The Lens brought users into multiple city-centric scenarios that could be enhanced with different functions of the smartwatch in real life.

 

Read more: Snapchat Success Stories. Michael Kors smartwatch saw +29 pt lift in Product Awareness