McDonald’s Monopoly Win Win

by The Marketing Store, OMD UK

 

McDonald’s MONOPOLY needed to excite an influential youth into campaign participation. Their smartphone obsession means they expect instant gratification in life which made our Snapchat Win Win Lens and Ad perfect for evoking the sensation of winning Monopoly without playing the ‘with purchase’ game. Results: one of Snapchat’s best UK campaigns with 5.6M impressions at £0.03 per view.

 

Read More: The Drum Social Buzz Awards. McDonald’s Monopoly Win Win