McDonald’s Cheddar McMelt

by McDonald’s

 

McDonald’s partnered with Snapchat to drive awareness of the re-release of McDonald’s Cheddar McMelt in Brazil through a National Lens, which transformed 5.7 million Snapchatter’s heads into the signature sandwich, proving to be a big hit with an outstanding 28 second average play time.

 

Read more: Snapchat. Creative Spotlight. McDonald’s.