by Malibu


Malibu is sponsoring Snapchat lenses and geofilters that correspond with special events, including National Piña Colada Day on July 10, a solar eclipse on August 11 and music festivals such as Tortuga, Stagecoach, Neon Desert, Hangout and Route 91. Snapchat users over the age of 21 can unlock the sponsored content by getting a Snapcode at participating bars and at pop-up Malibu Rum Beach Houses across the country.


Read more: Mobile Marketer. Malibu kicks off summer with Snapchat promotion