“L’Oréal is one the first beauty companies to use Facebook’s Camera Effects Platform, developing a series of interactive filters.

With the Baxter of California lense, consumers will be able to create a video of themselves experiencing a virtual shaving in a Californian barber shop environment, while the L’Oréal Paris lense creates a playful and immersive environment and transports users to a paradise scenario, in reference to the brand’s new Paradise mascara.”


Read More: L’Oreal extends augmented reality efforts with Facebook Camera Effects Platform


Learn about AR marketing on our blog

Looking for AR Filter creator or want to become one?
Just use our forms!