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Mince Pie Maverick

by Lidl UK

Alongside the game, Lidl has launched four festive filters also available on the Facebook Camera app, coined ‘Xmojis’. Drawing on the ‘tribes’ that feature in Lidl’s Christmas adverts, the filters are based on modern, eclectic and relatable characters that are true to humorous British behaviours during the Christmas season.


Read More: Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed


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