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Lego Pop-Up Store

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by LEGO

 

On 13 February 2019, Kabooki, the Danish business behind Lego Wear – Lego’s fashion branch – hosted an augmented reality pop-up in partnership with Snapchat. The London event celebrated the launch of a limited edition capsule of streetwear designs, delivered exclusively through an augmented reality experience hosted via Snapchat.

 

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