By launching an Audience Lens, KFC drove efficiencies by taking advantage of Snapchat’s audience capabilities, which made sure its Lens reached its intended audience, Snapchatters 18 to 34. The Lens, which turned faces into a Zinger sandwich, proved to be a big hit with Snapchatters — generating 19 million views and 15 million plays. And for every Snapchatter who used the KFC Lens, 20 additional Snapchatters saw it, with celebrities like Kylie Jenner getting in on the action to help drive additional reach.
Read more: Snapchat. KFC Zinger blasts off with an 18% lift in store visitation