Jeep Hair, Don’t Care.
The theme of the lens is “Jeep Hair Don’t Care,” which is a phrase that car owners use to describe their hair flying around with the top down. The Snapchat lens shows users driving a car and when someone raises their eyebrows, the lens triggers hair to fly across the screen.
Read More: Adweek. Jeep’s First Snapchat Lens Makes Your Hair Fly Around Like You’re Driving With the Top Down