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Jeep Hair, Don’t Care.

by Jeep
 
 
The theme of the lens is “Jeep Hair Don’t Care,” which is a phrase that car owners use to describe their hair flying around with the top down. The Snapchat lens shows users driving a car and when someone raises their eyebrows, the lens triggers hair to fly across the screen.
 
Read More: Adweek. Jeep’s First Snapchat Lens Makes Your Hair Fly Around Like You’re Driving With the Top Down

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