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Jameson Movember

by Phear Creative / 360i / Pernod Ricard

 

We launched our Snapchat lens giving users the ability to swipe between three different mustache styles and their corresponding cocktails with the instruction of “Grow a mo, grab a cocktail.” Users not only had fun with the mustache styles but also got creative, even pretending to drink the cocktails in the bottom left of their screen resulting in many shares between consumers and increasing awareness for both Jameson Black Barrel and Movember in the process.

 

Read More: Shorty Awards. Jameson Black Barrel X Movember Snapchat Lens

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