On the day of the musical’s airing, Snapchat launched a Hairspray-themed National Lens, which applied “You Can’t Stop the Beat!” hairspray and makeup to Snapchatters’ selfies. By the end of the day, NBC’s Hairspray Live!Lens had reached over 26 million views with its highly memorable and enjoyable execution.
Read More: Snapchat. Hairspray Live! increased viewership with Snapchat