by Guns N’ Roses
Guns N’ Roses used AR to promote remastered and expanded edition of Appetite for Destruction album. They allowed fans to “GnFnR” themselves to become Axl Rose and Duff McKagan. What is more, the activation was connected to the contest where participants were able to win Locked N’ Loaded box set. All they had to do is make a video or take a selfie, add a music sticker and share it in the comments.