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God of War

by PlayStation


An Audience Lens empowered PlayStation to have some fun with the God of War IP, while respecting the brand legacy that has mad it so popular with fans. Targeting male gamers 18+, the Lens left Snapchatters bearded and scarred like Kratos, the game’s hero. It also unveiled a surprising new character in his son Atreus. It was the first time ever use of an Audience Lens for a gaming company and was next to impossible not to share.


Read more: Snapchat. PlayStation drove a 9 point lift in action intent with its God of War Audience Lens

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