German Ministry of Defense

by German Ministry of Defense


To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.


Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

Learn about AR marketing on our blog

Looking for AR Filter creator or want to become one?
Just use our forms!