Foot Locker

by Foot Locker

 

The innovative lens allowed users to explore the new sneakers in 3D, take them for a walk (and dance) in their living room, and find fun hidden extras, like a basketball hoop. By tapping into the unboxing phenomenon, Foot Locker has turned a product demo into a highly shareable experience that is rooted in sneaker culture.

 

Read More: The Drum. Foot Locker: Snapchat unboxing lens by BBDO New York