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Empire

by Fox

 

Fox ran a Sponsored Lens campaign promoting the second half of Season 2 of its drama Empire. The filter overlaid a graphic of a pair of headphones and sunglasses over Snapchat users’ faces with a microphone that they could pretend to sing into.

 

Read More: Adweek. Fox’s Sponsored Snapchat Lens Boosted Brand Awareness for Empire by 16 Points

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