by DrSmile
DrSmile introduced AR-Lens Swipe to their campaign, combining Snapchat’s Face and World Lens with GPS technology. First, Snapchatters interacted with the Face Lens, which showed the value position of the brand’s aligner. Then, after 10 seconds, the experience switched automatically to the World Lens, which directed Snapchatters to the nearest DrSmile partner dental practice, alongside a tap-to-book CTA. In partnership with Snapchat, DrSmile had the Lens campaign up and running within two months.
