by Deezer


Snapchat-dedicated influencer platform Fanbytes created a Deezer-branded AR ‘boombox’ lens that can ‘dance’ to the beat of any song the user is playing. This lens was distributed through Fanbytes’ influencer network for 24 hours and encouraged users to scan a custom code to unlock the lens for their own profile.


Read more: Mobile Marketing Magazine. Case study: Deezer uses AR lens to engage millenials via Snapchat