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Deadpool 2

by Marvel
 
 
With the return of everyone’s favorite R-rated Marvel superhero to the big screen, Fox partnered with Snapchat to create a global Lens execution across 19 markets for the premiere of Deadpool 2. With an internationally known character, Fox developed bespoke creative that encapsulated the true essence of one of America’s favorite heroes, running a multi-product campaign that allowed Snapchatters to tell their story through the character. This ultimately drove a 44% lift in movie views, proving their strategy to be effective in delivering full-funnel results.
 
Read more: Deadpool sees a 44% lift in movie views with an iconic campaign on Snapchat

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