by Crocs
The branded Snapchat lens, which launched April 9 with paid media support from agency McKinney, uses AR to digitally place a large Crocs Classic Clog over a Snapchat user’s head, with your face sticking out through the ankle hole. The idea is ridiculous—and has proven ridiculously popular.
Read more: Adweek. 4 Million People Used the Crocs Snapchat Lens in Its First 10 Days
