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Burberry

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by Burberry
 
 
British fashion house Burberry has launched an account on TikTok. The launch is to coincide with their upcoming collaboration which celebrates the new Thomas Burberry Monogram collection. According to the Business of Fashion, Burberry’s #TBChallenge on TikTok , encouraged users to recreate the logo with their hands, generated 30,000 videos and earned 57 million views in just one week.

Read more: How Burberry used TikTok influencers to reach Chinese millennials | Burberry launches account on TikTok with #TBChallenge

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