As part of the promotional campaign and in close collaboration with Snapchat and Boss Watches & Jewelry Beyond created an AR experience. When opening the AR effect in Snapchat, users can explore the watch in a 3D view. When tapping on the screen, an exploded view of the watch will be activated showing it in more detail.
Users are able to try on the watch when activating the rear camera. Once the users hand is detected, the watch will be virtually fitted to the arm.
Made by @beyondxstudio.
