Born This Way Eye Shadow Palette Tutorial filter

by Too Faced Cosmetics 

To solidify Too Faced's reputation as a leader in beauty innovation, the brand partnered with Snapchat to test their Virtual Try On technology with the launch of the Born This Way Natural Nudes Eyeshadow Palette. The Snapchat lens allowed users to virtually try on the eyeshadow shades while following a makeup tutorial by Too Faced Beauty Director Elyse Reneau. This activation was especially timely due to pandemic-related store closures, offering an engaging and educational alternative to in-person try-ons. The campaign surpassed expectations, making the palette the #1 Best Selling Makeup Launch in the US for 2020 and the VTO lens the top performer in Snapchat’s beta test.
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Born This Way Eye Shadow Palette Tutorial filter camera

This is new augmented reality filter Born This Way Eye Shadow Palette Tutorial belonging to Instagram AR Filters. This AR Filter has the number 225476. It comes from our AR Face Filters and has interactive elements. If you want to own AR Filter feel free to contact us!