by Lionsgate


Lionsgate worked with Snapchat to develop a face-in-video Lens experience to drive engagement and reintroduce Tyler Perry’s star character Madea. The Lens went live on Friday the 13th, a week before the movie’s premier, to drum up buzz in advance of its release. The Boo2! Lens owned Friday the 13th, enjoying an average of 16 seconds play time, over 80M impressions, and a 12% share rate.


Read More: Snapchat. Boo2! A Made a Halloween saw 18% boost in watch intent

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