by BMW & Snapchat
 
 
In partnership with Snapchat, BMW used Lens Studio to create the first augmented trial experience on Snapchat that allows Snapchatters to interact and play with an AR version of the car before considering buying it. Unlock the power of play for your brand today.
 
Read More: Adage. BMW test drives Snapchat lenses in first 3D car ad & The Drum. BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens