Ben & Jerry’s

by 360i

To promote a new marshmallow-flavored ice cream, Ben & Jerry’s and 360i created a Facebook AR filter that overlays a pair of eyeglasses and ice cream cones onto a selfie using a phone’s rear-facing camera. Once users click on the filter, marshmallows begin falling from the sky, and users are encouraged to catch as many as they can in their mouth. After five missed marshmallows, the game ends. The ice cream cones at the bottom of the screen keep track of missed treats.

 

Read More: Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth