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by Adidas

 

The selfie Lens, targeted at high school and college athletes, encouraged users to engage by raising their eyebrows, which triggered a ball of their choice to bounce on their heads. Users showed how they can be creative in sport by recording their own interpretation and sharing it with their friends. The World Lens component featured many plus sign graphics floating in users’ space allowing Snapchatters to spread their positivity in the environment around them.

 

Read More: Snapchat. Adidas used Snapchat to drive an 18% boost in store visits

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