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Snap partnered with CHIPS AHOY! to bring the limited-edition CHIPS AHOY! x Stranger Things cookie to life with an immersive AR experience via Snap’s Camera Kit. Fans could scan the packaging or use a Snapchat Lens to enter the Upside Down and unlock chances to win exclusive prizes, showcasing how brands are turning moments into interactive experiences beyond Snapchat. Effect created by thisishouseofv.