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AR Brainstormer (AI)
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by nba
To promote the 2025 Playoffs, the NBA launched an interactive Snapchat Lens that lets fans join the excitement like never before. By activating the AR Lens, users are transformed into players with 3D, customizable accessories representing real-life teams. The experience brings the energy of the game into the digital world, allowing fans to cheer, connect, and celebrate together online.