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by maccosmetics
With this Virtual Try-On experience powered by users’ Bitmoji, MAC Cosmetics introduces the new Lipglass collection to Snapchat audiences in a playful and personalized way. The Bitmoji adds a unique touch to each interaction, while fun animations make the brand feel more approachable. The AR experience lets users try on the product before buying, turning the shopping journey into a more intuitive and enjoyable process.